Anuvu names Prabhu Shanmugam as chief digital and technology officer

Anuvu appointed Prabhu Shanmugam as chief digital and technology officer effective immediately, expanding the company’s focus on digital products, data platforms and AI. The move brings a veteran technology leader into the executive team as Anuvu pushes its global technology strategy for mobility and inflight connectivity markets.

Why it matters: - Anuvu is putting a senior technology executive in charge of its digital and technology agenda as the company works to improve passenger experience, connectivity and product delivery. - The appointment signals more emphasis on AI, data platforms and corporate IT across Anuvu’s global business.

What happened: - Anuvu named Prabhu Shanmugam chief digital and technology officer, effective immediately. - Shanmugam reports directly to CEO Simon Sutton. - Shanmugam will oversee Anuvu’s global technology efforts, including digital products, data platforms, technology strategy and corporate IT.

The details: - Anuvu describes itself as a provider of entertainment solutions for mobility markets and high-speed inflight connectivity. - Shanmugam said he is excited to join Anuvu and wants to bring his background in digital products, platforms and AI to help drive growth. - Shanmugam also said he looks forward to partnering with Anuvu’s leadership team to deliver innovation and better experiences for clients. - Sutton said Shanmugam has a track record of leading global teams and building scalable platforms. - Sutton said Shanmugam’s expertise will help move Anuvu’s technology teams forward and deliver meaningful experiences for clients.

Between the lines: - The hire suggests Anuvu is sharpening the link between technology investment and customer experience. - Shanmugam’s background in B2B, retail and industrial digital transformation points to a leader with experience scaling complex platforms rather than only consumer-facing products. - His AI and data platform experience fits Anuvu’s stated focus on digital products and connectivity-driven services.

What's next: - Shanmugam is expected to lead Anuvu’s technology strategy, product development and internal systems work from day one. - Anuvu is likely to lean on his experience in AI, engineering and large-scale transformation as it advances new digital initiatives. - Shanmugam’s prior roles at MSC Industrial Supply and Arrow Electronics provide the operating background Anuvu is bringing into the executive team.

The bottom line: - Anuvu is betting that deeper technology leadership will help it modernize its platform and strengthen the passenger experience it delivers across mobility markets.

The details: - Shanmugam has more than 20 years of experience modernizing global B2B, retail and industrial ecosystems. - He previously held senior digital product leadership roles at MSC Industrial Supply and Arrow Electronics. - His background includes engineering, AI and data platforms, and large-scale transformation work. - Anuvu said his work has delivered measurable revenue growth and improved customer experience. - Shanmugam holds U.S. patents involving AI and machine learning. - One granted patent covers an intelligent product recommendation engine. - A second patent is pending for a Supply Chain ABC inventory planning and cross-referencing system. - His education includes an MBA from Cornell University’s Johnson Graduate School of Management, executive education in Supply Chain Management at MIT and a Bachelor of Engineering in Electronics and Communication from Karnatak University. - Anuvu shared company social links to LinkedIn and X.